Client
ANCESTRY.COM
Project
Ancestry’s marketing and employer brand team partnered with Toasted Life to design a custom experience for AfroTech to expand its consumer footprintm and drive candidate pipeline. We produced a multi-layered activation titled “BLACK TAPESTRY” that wove together strategic brand positioning, leadership visibility, and talent engagement to amplify Ancestry’s presence in the community.
Role
Concept Development | Event Management | Brand Strategy | Event Production | Marketing & Promo | Talent Booking | Audience Procurement | Executive Stakeholder Management
