Project

To launch its inaugural “Culture Rated” initiative, Prime Video & FreeVee partnered with Toasted Life to connect with media and creative industry tastemakers during Culture Con NYC. Focused on fostering deep consumer and community sentiment, we designed a multi-touchpoint experience that blended intimate engagement with key influencers and a socially charged brand activation.

Through an exclusive invite-only dinner honoring industry changemakers and a high-energy branded mixer, we cultivated meaningful connections, amplified brand affinity, and generated organic social engagement—positioning Prime Video as a champion of Black storytelling and culture.